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A Place in the Sun TV Series is the most popular consumer series in the UK and has ensured that we are a household name. The new series began in late March 2011 and again is meeting great success with UK viewers. It is supported by A Place in the Sun Magazine, the highest circulating magazine in the UK for our sector. It is an award winning publication, for both design and editorial content and is the primary source of information for the consumer and investor on market trends and due diligence guidance. These two powerful marketing forces combine to drive the most qualified buyers to A Place in the Sun Live, Europe's largest consumer event for international property. The first ever Florida Pavilion was introduced at our Spring 2011 Expo and has proved to be very successful, having generated a very high level of interest among the UK buyer community, where Florida is already one of the top 3 most sought-after locations. We will continue to build on this success at future expos, ensuring that out of around 20 countries represented, Florida will be seen as one of the highlights and features of the exhibition. For UK Buyers...With this strength, we offer UK buyers and prospective buyers a simple and convenient means to learn about all the options available, not only when looking for their own "Place in the Sun", but even afterwards, to assure that they can be in touch with local businesses and professionals who will help make their move as simple as possible. The TV series and magazine combine to provide consumers excellent overviews of the many possibilities to consider. Building on this knowledge, they attend the Expos to meet face to face with vendors and professionals from places around the world to help make their choice. And of course, today many are choosing Florida! For US Businesses...Those businesses either offering property or ancillary services to buyers will benefit from the ability to build their brand through the magazine. They can then follow up by attending the Expos, where they will meet hundreds of interested consumers at the Expos. Many will have come specifically to consider Florida properties, as there is growing interest in Florida due to the excellent US infrastructure, strong property laws and above all, the good position of the Pound Sterling relative to the US Dollar. A Place in the Sun can offer extremely cost-effective rates on advertisements tailored to fit the needs of any business. We have options starting with 1/4 page and upwards that will help create the brand recognition needed to assure that UK buyers think of your business first whenever considering their move. We also offer two classes of stands (booths) - those on the main show floor and a limited number in the Florida Pavilion, which will be a regular feature of our Expos. All stands will include links to the website, free entry in the official show guide and e-tickets to send as you wish. The pavilion has additional profiling in the form of its own web page on the site and extra banners at the show. In the show guide, we have additional coverage as well, and it will be included in all pre-show press campagins. In summary, we provide a number of options whereby UK buyers can learn about all the possiblities in the areas interesting to them, and property businesses in in those areas can not only reach these buyers, but build recognition of their brand within the UK market. For more information, please contact our local representative, David Brown, of Jasmine Partners LLC: Office: 321 286-5200 |
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